Attitude Creative was started back in 2008 with a strong focus on branding & print design, but since 2016 our focus has shifted to personal projects, visual experimentation and teaching online.
For years we combined working professionally with teaching at university, and in 2016 we decided to try something different and started teaching online at Skillshare. We got hooked and since then dedicate most of our time to producing video courses and rarely take on any client projects.
We love experimenting and exploring the creative potential of both digital and physical media and believe that to flourish creatively it is important to keep yourself open to exploring seemingly random techniques and processes and not box yourself in regarding what you should be expected to learn according to what your job title or study course says—the best creative ideas often come from creative cross-pollination!
How it all began
We met during our final years of the BA degree courses at University of Hertfordshire back in 2007. We studied on different courses (graphic design and photography) and quickly discovered that our skills complemented each other, so first we collaborated on a couple of university projects, and soon after graduation started working together professionally.
We find teaching and sharing our knowledge, skills and experience and seeing how it helps other creative develop their skills and achieve their goals extremely rewarding, and we are grateful that we can do this as our job!
We teach 44 courses covering a range of subjects and techniques including Adobe Illustrator, Adobe Photoshop, Adobe Lightroom, pattern design, printmaking, image-making and film photography.
Our classes have been taken by over 200k students worldwide and we are proud to be amongst the Top Teachers on Skillshare, and have recently started to offer our individual classes on Gumroad.
FAQ: “what inspires you and influences your creative styles?”
We both love old typography and books, etchings and vintage nature illustrations, new worldly stuff and film photography, space and science fiction, minimalism and geometry, architecture and structures, and all sorts of living creatures and plants!
This might seem like a lot of very different things, but one way or another we mix these things in our projects and they form our style and creative identities.
We are so into vintage design and illustration, that we collect encyclopaedia illustrations of animals, architectural prints, Victorian photographic visit cards and—not so originally—stamps!
featured Projects
Geometric Studies
Gradient Studies: Encore
Daily Vintage Remix
Archetypes — Digital Collages
The Coach House Studio — Identity, Graphic Design & Photography
Orford Ness: Former Cold War Base — Photography & Longread
FAQ: “Why do you teach so many different subjects?”
As multidisciplinary creatives, we value experimentation and constantly learn new skills and expand our visual vocabulary to fuel our creativity and have a wide range of different techniques and approaches we can employ in a particular project to efficiently develop exciting and original visual solutions.
We teach what we genuinely use in our creative workflow, and we are passionate about sharing our favourite techniques to empower fellow creatives to easily tackle any project and create exciting work easier and faster.
Evgeniya (aka Jenya) Righini-Brand
I am a graphic designer, visual artist & educator with 16 years of professional experience, including 5 years or teaching graphic design at university and 7 years of producing classes and teaching online.
I love to experiment and I am passionate about sharing my knowledge and expertise to inspire and lead others on their own journey of creative discovery. I am very meticulous about my class production and approach each class as a separate design project and spend many hours, days and weeks working on all the little details and examples I share to ensure there’s enough breadth to spark something unique in every student!
FAQ: “do you employ anyone to help producing your video courses?”
We develop, film and produce all our online courses and other content in-house ourselves and don’t outsource anything, so everything is done by just the two of us.
We thoroughly enjoy all stages of the production process, and we’ve learnt a lot over the years and continue learning and experimenting with how we deliver and produce our courses, and are slowly tackling some of our older courses to bring them up to date with our current vision.
Dominic Righini-Brand
I am a professional photographer, designer & teacher with 20 years of experience, including 4 years of teaching photography and communication design at university, 5 years teaching photography in a high school, and 7 years of producing video content and teaching online.
I love chemical photography and processing my own photographic film, and creating my own pinhole cameras in my spare time. The hands-on and experimental world of pinhole cameras is something which really appeals to me because I'm fascinated by how the world can be captured in a simple box with a photographic medium!
I've recently started a blog where I explore my interest in photography’s technological and anthropological history and its role in the modern world.
FAQ: “do you have separate areas of expertise or designated roles?”
Over the years of working together on various client and personal projects and teaching at uni, we sort of morphed with each other creatively, and these days our areas of expertise largely overlap and we work on all of our projects and courses together, but swap some creative roles—writer, on-camera presenter, camera operator, art director, designer, editor—from project to project.
That said, as far as the actual creative experiments go, we do have some separate domains, with vector abstract gradient designs being Jenya’s thing, and film photography being Dom’s thing.
“All work and no play makes jack a dull boy”
We have a lot of common interests beyond our creative and teaching practice, so when we are not working, you can find us reading sci-fi, road cycling (both recreationally and competitively), exploring some new exotic recipes, watching yet another sci-fi or crime noir series on Netflix, serving as glorified cat beds for our cat and gardening during the warmer and less dreary months.
